Strategic Change in Supply Chain of Fruit and Vegetables

Jasraj Choudhary


Supply chain planning in the fruits and vegetables (F&V) supply chains, dealing with short life cycled products in a competitive marketplace, integrates the complex network of farmers, food processing and supply to end customers to enhance operational effectiveness. This planning framework aggregates data from multiple sources, such as customers, super markets, farmer cooperatives and contract farmers, to provide visibility of demand supply status for inter-enterprise collaboration. The supply chain analysis has included the aspects of business planning, supply and demand management, inventory, transportation, logistics optimization from the perspective of information sharing to satisfy the need of the end customers. Further, this report explains the sustainability of change in the management of procurement activities and infrastructure which makes a change in the traditional marketing technique which ultimately provide benefit to both farmer as well as customers

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