Social Media Marketing and Effectiveness of Brand Communication

Abstract

The purpose of this report is to study on social media marketing and to analyse the effectiveness of brand communication done through social networking websites among its users. Survey was conducted randomly among Facebook and Twitter user's community, by sending questionnaire through online to collect the individual opinion from the respondents. The sampling is constrained to the target population like young adults within the age of 18 years to 35 years. The sampling size is one hundred. Secondary data has also been used from various books, internet articles and journalsfor gaining the knowledge regarding the topic of study

ont-size:10.0pt;font-weight:normal'>Results manifest the need to review the communication policies, procedures, and protocols of the institution and that these should be regularly disseminated from managerial to line personnel, staff, and students.