Marketing Strategy for the Industrial Service - Lifecare & Academy of Tuv Rheinland in the Indian Market Scenario

Dr. Sanjay Pawar, Dhruv Duggal


The paper talks about a business stream which is known as  the Lifecare &Academy of TUV Rheinland and how can we market it all around India .It talks of Various Marketing Strategies to be devised and used. Lifecare is all about Occupational Health Safety and Hazard .To direct  more attention toward the various  practices of social marketing which can enhance the impact and effectiveness of  marketing campaigns to reduce workplace injuries. Academy focuses on personnel  certification, professional  certification,  consulting ,training

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